Objective:
To create a series of B2B advertisement designs for the UNFI Retailer Catalog, which is distributed directly to grocery store owners, supermarket buyers, and independent retailers. The series included one full-color page ad and a set of grayscale ads for the holiday series. Each design used specific selling points to market to these distributors while showcasing the product and Griff’s brand identity and brand colors.
Tools Used:
Adobe Photoshop
Objective:
To design a car magnet for KLG Candies’ delivery service vehicles that included both of KLG Candies’ products, Griff’s Toffee and Chapel Hill Toffee. The design had to be easy to read on a moving car, while using simple and easy-to-read selling points, as well as the brand colors, brand fonts, both brands’ packaging, and products.
Tools Used:
Adobe Photoshop
Objective:
To create an email newsletter design for Cooledtured to promote products and engage customers. The layout reflects the brand’s colors, typography, comic-style, and pop culture aesthetic, while emphasizing clarity and readability. Built with a focus on visual consistency and marketing impact, the design reinforces Cooledtured’s identity across digital campaigns.
Tools Used:
Adobe Photoshop
Objective:
To create a set of reusable product display templates for Cooledtured to present new items across marketing channels. Each template emphasizes brand consistency with logo, color scheme, and typography—making them ready for frequent new product displays.
Tools Used:
Adobe Photoshop