LeeBella Logo Design

Objective:

To create a new modern refinement of LeeBella's existing logo that showcases professionalism and its core brand identity concept of a mountain and a sunrise. The final design was created to reflect a brand that feels warm, grounded, optimistic, and approachable while symbolizing experience, resilience, hope, and forward movement.

Tools Used:

 Adobe Photoshop, Adobe Illustrator

LeeBella Website Design

Objective:

To redesign the LeeBella website to reflect the new logo and color palette, creating a polished, modern, and cohesive digital experience that aligns with the brand’s new visual identity. Focus on creating a warm, grounded, and approachable experience while improving the website’s visual hierarchy, layout, and overall user experience.

Tools Used:

Adobe Photoshop, Mastermind Website Builder 

Griff's Toffee Trade Banners

Objective:

To design two new trade banners for KLG Candies’ toffee brand, Griff’s Toffee, using the brand’s identity, colors, product image, and key selling points to effectively market and showcase the product at trade shows.
Tools Used:

Adobe Photoshop

Future Caucus Meeting Templates

Objective:

To design a series of templates for Future Caucus’s various meetings that showcase the brand’s identity, brand colors and could be used to effectively showcase the meeting information, including the location, time, co-chairs, guest speakers, and department of each meeting.

Tools Used:

Adobe Photoshop, Canva

Future Caucus Employee Post

Objective:

To create designs for new employees of Future Caucus that could be shared on these new employees' LinkedIn and showcase the Future Caucus's branding, colors, and identity. 

Tools Used:

Adobe Photoshop

Ink Series Desktop Mats 

Objective:

To create a desktop mat inspired by traditional East Asian ink art, combining expressive brushstrokes and cultural motifs with modern pop culture themes. Built at large-scale dimensions with a focus on detailed digital illustration and layout precision. A blue-and-white variant of the Ink Series, created to align with Cooledtured’s brand colors. This design merges the elegance of porcelain-inspired tones with traditional ink styles, offering a cohesive balance of cultural artistry and brand identity. 

Tools Used: 

Adobe Photoshop 

Sticker Designs

Objective:

To create a series of custom stickers for Cooledtured, combining pop culture references with the brand’s mascot, Marloe. The collection features a variety of different design shapes, colors, and references, all crafted to align with the brand’s identity while giving customers versatile ways to showcase their fandoms. 

Tools Used:

Adobe Photoshop

Pixel Animation 

Objective:

To create a pixel character of my choice. This was a personal project of mine, and  I started by making the character design and background in Photoshop. Then I used Photoshop's timeline to create the animation and made it bounce a little up and down. In Adobe After Effects, I added the background to the video and made the background move around the character to make it seem like it was moving around.

Tools Used:

Adobe Photoshop, Adobe After Effects

Custom GIFs 

Objective: 

To create a set of custom GIFs for Cooledtured, using the brand’s logo, typography, and color palette to maintain a strong visual identity. Designed to be used on Instagram Stories, TikTok, and other social platforms, the GIFs were developed to announce product drops, increase brand awareness, and engage with Cooledtured’s online community. 

Tools Used:

Adobe Photoshop, Adobe Express